We love it!
You don't live and breathe a career for over a decade if you don't absolutely love it! There's nothing more enjoyable than helping businesses build effective, data driven strategies that deliver revenue to both ecommerce, and non-ecommerce based websites.
There's more to search than Google
Google's display advertising network includes millions of websites. From top news sites to popular interest websites, the AdWords platform enables you to easily target, and advertise to, people interested in your products or services.
Create, Share, Engage
It's becoming commonly accepted Google look at social metrics when calculating rankings. Regardless, social media is an opportunity to build and engage your customers, build brand awareness, find advocates and much more. Add the user data and advertising, you have a powerful platform.
Data Driven Strategy
So you rank #1 for a handful of search terms, that's great, but what does it really mean in terms of revenue? Considering search has become very localised, you're not going to be #1 everywhere, it will vary by location. Our strategies focus on attracting new customers who are more likely to make a purchase; Not building some links each month and sending out some ranking reports.
UX & Multivariate Testing
User experience isn't just about speed, it's the look and feel of your site, ease of use, and more. If your site offers a poor user experience, there's something users find annoying, or something they just don't like, most of them will go elsewhere. Using Google analytics we can run multivariate testing on any page of your site and find the best configuration for your users.
Performance & Compliance
Improving the speed of your site lends itself to better user experience and higher conversion rates, along with other metric based improvements such a pages per visit, time on site and bounce rate. Ensuring your site is compliant to certain standards and uses valid mark-up also leads to a better user experience, better metrics, better search indexing, better ux for the hearing and visually impaired and so on...
We've been running around the web since the turn of the millenia, in that time there's not much we haven't picked up on across all those platforms out there. Many of which, most people use on a daily basis. And the truth of the matter is, all these platforms are converging to drive effective and lasting results for the top online corporate and ecommerce businesses.
WHY CHOOSE US?
We don't just want to do some "SEO", hand you a report full of page one rankings then wipe our hands of what happens next. Depending on your budget, there's a range of areas that can be improved upon, product and category pages on your site can be optimised for both performance and search. Using Google analytics? It's unlikely your data is 100% accurate, there's data you're not receiving or you're having to click around to find important data. And that's not even scratching the surface on the tip of the iceberg!
Our performance strategies are designed around actionable data that clearly defines campaign performance, and allows more accurate ROI calculations.